{"id":817,"date":"2022-02-02T08:39:15","date_gmt":"2022-02-02T07:39:15","guid":{"rendered":"https:\/\/michaelstros.ch\/?page_id=817"},"modified":"2022-04-10T09:21:56","modified_gmt":"2022-04-10T07:21:56","slug":"veroeffentlichungen","status":"publish","type":"page","link":"https:\/\/michaelstros.ch\/?page_id=817","title":{"rendered":"Meine Ver\u00f6ffentlichungen"},"content":{"rendered":"\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\">Die bisherigen Forschungst\u00e4tigkeiten umfassen die aufgef\u00fchrten haupts\u00e4chlich auf Marketing bezogenen Themenfelder.<\/p>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-ea1a571\" data-block-id=\"ea1a571\"><style>.stk-ea1a571 hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<p class=\"has-palette-color-1-color has-text-color has-medium-font-size\"><strong>Marketing<\/strong>instrumente \u2022 Authentizit\u00e4t der Verkaufsperson \u2022 Einkaufsverhalten \u2022 <strong>Marketing<\/strong>strategien in der <strong>Pharma<\/strong> \u2022 Erfolgsfaktoren im <strong>pers\u00f6nlichen Verkauf<\/strong> \u2022 Rolle von Gender im pers\u00f6nlichen Verkauf \u2022 Erster Eindruck im pers\u00f6nlichen Verkauf \u2022 Kaufverhalten \u2022 Influencer Marketing \u2022 Interaktionsfaktoren im <strong>pers\u00f6nlichen Verkauf<\/strong> \u2022 Kulturelle Unterschiede im pers\u00f6nlichen Verkauf  \u2022 Verkaufsprozesse der Pharma \u2022 <strong>Konsumverhalten<\/strong> \u2022 Videoanalyse als Methode in der Praxis \u2022  Interaktionsfaktoren im <strong>pers\u00f6nlichen Verkauf<\/strong> \u2022 Kulturelle Unterschiede im pers\u00f6nlichen Verkauf \u2022 Verkaufsprozesse der Pharma \u2022 <strong>Konsumverhalten<\/strong> \u2022 Videoexperiment im <strong>pers\u00f6nlichen Verkauf<\/strong> \u2022 Schulungskonzepte im pers\u00f6nlichen Verkauf \u2022 <strong>Marketinginstrumente<\/strong> in der <strong>Pharma<\/strong> \u2022 Relevante Faktoren im pers\u00f6nlichen Verkauf \u2022 Pharmamarketing \u2022 Konzepte der <strong>Markteinf\u00fchrung<\/strong>  \u2022 Unternehmensbewertung<\/p>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-471cc01\" data-block-id=\"471cc01\"><style>.stk-471cc01 hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top is-image-fill\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/drone-ge78e57619_1280-2-1024x682.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/drone-ge78e57619_1280-2-1024x682.jpg\" alt=\"\" class=\"wp-image-872 size-full\" srcset=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/drone-ge78e57619_1280-2-1024x682.jpg 1024w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/drone-ge78e57619_1280-2-300x200.jpg 300w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/drone-ge78e57619_1280-2-768x512.jpg 768w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/drone-ge78e57619_1280-2.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\"><span style=\"color: var(--paletteColor4, #ffffff);\" class=\"stk-highlight\">Osakwe, Christian Nedu; Hudik, Marek; \u0158\u00edha, David; <strong>Stros, Michael<\/strong> and Ramayah T. (2022): Critical factors characterizing consumers\u2019 intentions to use drones for last-mile delivery: Does delivery risk matter? Journal of Retailing and Consumer Services, Vol. 65, March, Double blind peer review.<\/span><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-d0013ad\" data-block-id=\"d0013ad\"><style>.stk-d0013ad hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-411cd2b\" data-block-id=\"411cd2b\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-411cd2b-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e05a9b5\" data-block-id=\"e05a9b5\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e05a9b5-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks\">\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top is-image-fill\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-jopwell-1325735-1-1024x683.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-jopwell-1325735-1-1024x683.jpg\" alt=\"\" class=\"wp-image-852 size-full\" srcset=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-jopwell-1325735-1-1024x683.jpg 1024w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-jopwell-1325735-1-300x200.jpg 300w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-jopwell-1325735-1-768x512.jpg 768w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-jopwell-1325735-1-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\"><strong>Stros, Michael; <\/strong>\u0158\u00edha, David (2021): Applied Quasi Experimental Research Design in Personal Sales \u2013 A Case Study. Business Trends, Vol. 11, No. 1, Pages 21-29, Double blind peer review.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-338d463\" data-block-id=\"338d463\"><style>.stk-338d463 hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top is-image-fill\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-antoni-shkraba-7144181_K-1024x683.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-antoni-shkraba-7144181_K-1024x683.jpg\" alt=\"\" class=\"wp-image-860 size-full\" srcset=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-antoni-shkraba-7144181_K-1024x683.jpg 1024w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-antoni-shkraba-7144181_K-300x200.jpg 300w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-antoni-shkraba-7144181_K-768x512.jpg 768w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-antoni-shkraba-7144181_K-1536x1024.jpg 1536w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-antoni-shkraba-7144181_K-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\"><strong>Stros, Michael; <\/strong>Heinze, Timothy; \u0158\u00edha, David; M\u00f6slein-Tr\u00f6ppner, Bodo; \u0158\u00edhov\u00e1, Elena and Lim, Lynn L.K. (2020): Salesperson Authenticity and Gender-Based Perceptions: An International Study. Journal of Eastern European and Central Asian Research, Vol. 7, No. 1, Pages 137-149, Double blind peer review.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-1a01d48\" data-block-id=\"1a01d48\"><style>.stk-1a01d48 hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top is-image-fill\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/clothing-g8e0c0d0b7_1280-1024x682.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/clothing-g8e0c0d0b7_1280-1024x682.jpg\" alt=\"\" class=\"wp-image-863 size-full\" srcset=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/clothing-g8e0c0d0b7_1280-1024x682.jpg 1024w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/clothing-g8e0c0d0b7_1280-300x200.jpg 300w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/clothing-g8e0c0d0b7_1280-768x512.jpg 768w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/clothing-g8e0c0d0b7_1280.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\">M\u00f6slein-Tr\u00f6ppner, Bodo; <strong>Stros, Michael<\/strong> and \u0158\u00edha, David (2020): Customer Loyalty-Related Marketing Measures in Fashion Markets. Central European Business Review, Vol. 9, No. 1, Pages 43-55, Double blind peer review.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-9f95945\" data-block-id=\"9f95945\"><style>.stk-9f95945 hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top is-image-fill\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/car-gb7028ce90_1280-1024x672.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"672\" src=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/car-gb7028ce90_1280-1024x672.jpg\" alt=\"\" class=\"wp-image-865 size-full\" srcset=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/car-gb7028ce90_1280-1024x672.jpg 1024w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/car-gb7028ce90_1280-300x197.jpg 300w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/car-gb7028ce90_1280-768x504.jpg 768w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/car-gb7028ce90_1280.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\">\u0158\u00edhov\u00e1, Elena; \u0158\u00edha, David;<strong> Stros, Michael <\/strong>and Zhechev, Valdimir (2020): Personal Interaction Factors in Sales Process in Automotive Industry (Bulgarian Case). The 14th International Days of Statistics and Economics, Conference Proceedings, Prague, September 10-12, Pages 902-909, ISBN 978-80-87990-22-3, Double blind peer review.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-196fdda\" data-block-id=\"196fdda\"><style>.stk-196fdda hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top is-image-fill\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-shvets-production-9742736_K-683x1024.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-shvets-production-9742736_K-683x1024.jpg\" alt=\"\" class=\"wp-image-867 size-full\" srcset=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-shvets-production-9742736_K-683x1024.jpg 683w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-shvets-production-9742736_K-200x300.jpg 200w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-shvets-production-9742736_K-768x1152.jpg 768w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-shvets-production-9742736_K-1024x1536.jpg 1024w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-shvets-production-9742736_K-1365x2048.jpg 1365w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-shvets-production-9742736_K-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\"><strong>Stros, Michael; <\/strong>\u0158\u00edha, David (2020): What is the value of growth companies? A methodical approach to the valuation of growth companies in the biotechnology and pharmaceutical sector. Business Trends, Vol. 10, No. 1, Pages 73-86, Double blind peer review.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-3be32c6\" data-block-id=\"3be32c6\"><style>.stk-3be32c6 hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top is-image-fill\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/jezael-melgoza-layMbSJ3YOE-unsplash_K-1024x664.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"664\" src=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/jezael-melgoza-layMbSJ3YOE-unsplash_K-1024x664.jpg\" alt=\"\" class=\"wp-image-890 size-full\" srcset=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/jezael-melgoza-layMbSJ3YOE-unsplash_K-1024x664.jpg 1024w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/jezael-melgoza-layMbSJ3YOE-unsplash_K-300x195.jpg 300w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/jezael-melgoza-layMbSJ3YOE-unsplash_K-768x498.jpg 768w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/jezael-melgoza-layMbSJ3YOE-unsplash_K-1536x997.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\"><strong>Stros, Michael; <\/strong>M\u00f6slein-Tr\u00f6ppner, Bodo and \u0158\u00edha, David (2019): Consumers\u2019 Cross-Border Shopping Behaviour in the City of Konstanz. Business Trends, Vol. 9, No. 4, Pages 55-63, Double blind peer review.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-c54ed71\" data-block-id=\"c54ed71\"><style>.stk-c54ed71 hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top is-image-fill\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-karolina-grabowska-4386183_K-1024x683.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-karolina-grabowska-4386183_K-1024x683.jpg\" alt=\"\" class=\"wp-image-889 size-full\" srcset=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-karolina-grabowska-4386183_K-1024x683.jpg 1024w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-karolina-grabowska-4386183_K-300x200.jpg 300w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-karolina-grabowska-4386183_K-768x512.jpg 768w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-karolina-grabowska-4386183_K-1536x1024.jpg 1536w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-karolina-grabowska-4386183_K-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\"><strong>Stros, Michael;<\/strong> \u0158\u00edha, David; Lim, Lynn L.K. and \u0158\u00edhov\u00e1, Elena (2019): Strategies and Personal Sales in Pharmaceutical Marketing \u2013 An Overview. In: The 13th International Days of Statistics and Economics, Conference Proceedings, Prague, September 5-7, Pages 1447-1458, ISBN 978-80-87990-18-6, Double blind peer review.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-3104cb2\" data-block-id=\"3104cb2\"><style>.stk-3104cb2 hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top is-image-fill\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-ron-lach-7761816_K-683x1024.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-ron-lach-7761816_K-683x1024.jpg\" alt=\"\" class=\"wp-image-878 size-full\" srcset=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-ron-lach-7761816_K-683x1024.jpg 683w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-ron-lach-7761816_K-200x300.jpg 200w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-ron-lach-7761816_K-768x1152.jpg 768w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-ron-lach-7761816_K-1024x1536.jpg 1024w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-ron-lach-7761816_K-1365x2048.jpg 1365w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-ron-lach-7761816_K-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\">M\u00f6slein-Tr\u00f6ppner, Bodo; <strong>Stros, Michael<\/strong> and \u0158\u00edha, David (2019): Artificial or real fur? An empirical study on fur consumer behaviour in Germany. In: 19th International Joint Conference Central and Eastern Europe in the Changing Business Environment Proceedings. Bratislava: EKON\u00d3M, Pages 244-260, ISBN 978-80-225-4620-1, Double blind peer review.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-0e8ac46\" data-block-id=\"0e8ac46\"><style>.stk-0e8ac46 hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top is-image-fill\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-antoni-shkraba-7144184_K-1024x683.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-antoni-shkraba-7144184_K-1024x683.jpg\" alt=\"\" class=\"wp-image-891 size-full\" srcset=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-antoni-shkraba-7144184_K-1024x683.jpg 1024w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-antoni-shkraba-7144184_K-300x200.jpg 300w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-antoni-shkraba-7144184_K-768x512.jpg 768w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-antoni-shkraba-7144184_K-1536x1024.jpg 1536w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-antoni-shkraba-7144184_K-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\"><strong>Stros, Michael;<\/strong> \u0158\u00edha, David; \u0158\u00edhov\u00e1, Elena and Lim, Lynn L.K. (2019): Personal Sales Success Factors in a Wealthy Automotive Market Environment. Journal of Eastern European and Central Asian Research, Vol. 6, No. 1, Pages 25-39, Double blind peer review.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-2ed62b0\" data-block-id=\"2ed62b0\"><style>.stk-2ed62b0 hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top is-image-fill\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-yan-krukov-7693744_K-1024x683.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-yan-krukov-7693744_K-1024x683.jpg\" alt=\"\" class=\"wp-image-893 size-full\" srcset=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-yan-krukov-7693744_K-1024x683.jpg 1024w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-yan-krukov-7693744_K-300x200.jpg 300w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-yan-krukov-7693744_K-768x512.jpg 768w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-yan-krukov-7693744_K-1536x1024.jpg 1536w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-yan-krukov-7693744_K-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\"><strong>Stros, Michael;<\/strong> \u0158\u00edha, David (2019): Applied Video Content Analysis in Marketing Research \u2013 Lessons Learned. The European Proceedings of Social &amp; Behavioural Sciences EpSBS, Vol. LIV, January, Pages 11-18, Double blind peer review.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-a0911bf\" data-block-id=\"a0911bf\"><style>.stk-a0911bf hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top is-image-fill\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-maria-geller-2127037_K-1024x683.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-maria-geller-2127037_K-1024x683.jpg\" alt=\"\" class=\"wp-image-894 size-full\" srcset=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-maria-geller-2127037_K-1024x683.jpg 1024w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-maria-geller-2127037_K-300x200.jpg 300w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-maria-geller-2127037_K-768x512.jpg 768w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-maria-geller-2127037_K-1536x1024.jpg 1536w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-maria-geller-2127037_K-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\">\u0158\u00edhov\u00e1, Elena; \u0158\u00edha, David and <strong>Stros, Michael<\/strong> (2019): Factor Analysis in Classifying Personal Sales Factors in Automotive Industry \u2013 Switzerland Case. In: 18th Conference on Applied Mathematics APLIMAT 2019 Proceedings, Bratislava, February, 5-7, Pages 1008-1015, ISBN 978-80-227-4884-1, Double blind peer review.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-d79b373\" data-block-id=\"d79b373\"><style>.stk-d79b373 hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top is-image-fill\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/charisse-kenion-Ld9StEc3Fu8-unsplash_K-1024x723.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"723\" src=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/charisse-kenion-Ld9StEc3Fu8-unsplash_K-1024x723.jpg\" alt=\"\" class=\"wp-image-897 size-full\" srcset=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/charisse-kenion-Ld9StEc3Fu8-unsplash_K-1024x723.jpg 1024w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/charisse-kenion-Ld9StEc3Fu8-unsplash_K-300x212.jpg 300w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/charisse-kenion-Ld9StEc3Fu8-unsplash_K-768x542.jpg 768w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/charisse-kenion-Ld9StEc3Fu8-unsplash_K-1536x1084.jpg 1536w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/charisse-kenion-Ld9StEc3Fu8-unsplash_K-2048x1446.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\">M\u00f6slein-Tr\u00f6ppner, Bodo; <strong>Stros, Michael<\/strong> (2018): Kunst- oder Echtpelz &#8211; eine empirische Studie zum Pelzkaufverhalten in Deutschland, Schriftenreihe der Fakult\u00e4t f\u00fcr Wirtschaft der dualen Hochschule Baden-W\u00fcrttemberg, Ravensburg, ISBN 978-3-945218-07-5.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-683c8c0\" data-block-id=\"683c8c0\"><style>.stk-683c8c0 hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top is-image-fill\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/influencer-g1f4f72672_1280-1-1024x682.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/influencer-g1f4f72672_1280-1-1024x682.jpg\" alt=\"\" class=\"wp-image-905 size-full\" srcset=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/influencer-g1f4f72672_1280-1-1024x682.jpg 1024w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/influencer-g1f4f72672_1280-1-300x200.jpg 300w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/influencer-g1f4f72672_1280-1-768x512.jpg 768w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/influencer-g1f4f72672_1280-1.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\">\u0158\u00edha, David; <strong>Stros, Michael<\/strong> and \u0158\u00edhov\u00e1, Elena (2018): Future Influencers from a Sales, Marketing and Management Perspective. In: The 12th International Days of Statistics and Economics, Conference Proceedings, Prague, September 6-8, Pages 1526-1535, ISBN 978-80-87990-14-8, Double blind peer review.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-ddd0f3e\" data-block-id=\"ddd0f3e\"><style>.stk-ddd0f3e hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top is-image-fill\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-cottonbro-6127612_K-1024x683.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-cottonbro-6127612_K-1024x683.jpg\" alt=\"\" class=\"wp-image-902 size-full\" srcset=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-cottonbro-6127612_K-1024x683.jpg 1024w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-cottonbro-6127612_K-300x200.jpg 300w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-cottonbro-6127612_K-768x512.jpg 768w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-cottonbro-6127612_K-1536x1024.jpg 1536w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-cottonbro-6127612_K-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\">Stros, Michael; \u0158\u00edha, David and M\u00f6slein-Tr\u00f6ppner, Bodo (2018): The Role of Gender in Salesperson Perception, Marketing Sciences &amp; Inspirations, Vol. XIII, No. 3, Pages 11-23, Double blind peer review.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-7f38024\" data-block-id=\"7f38024\"><style>.stk-7f38024 hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top is-image-fill\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/sharon-mccutcheon-FEPfs43yiPE-unsplash_K-683x1024.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/sharon-mccutcheon-FEPfs43yiPE-unsplash_K-683x1024.jpg\" alt=\"\" class=\"wp-image-903 size-full\" srcset=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/sharon-mccutcheon-FEPfs43yiPE-unsplash_K-683x1024.jpg 683w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/sharon-mccutcheon-FEPfs43yiPE-unsplash_K-200x300.jpg 200w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/sharon-mccutcheon-FEPfs43yiPE-unsplash_K-768x1152.jpg 768w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/sharon-mccutcheon-FEPfs43yiPE-unsplash_K-1024x1536.jpg 1024w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/sharon-mccutcheon-FEPfs43yiPE-unsplash_K-1365x2048.jpg 1365w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/sharon-mccutcheon-FEPfs43yiPE-unsplash_K-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\">\u0158\u00edha, David; <strong>Stros, Michael <\/strong>(2018): Linear Models based on Business Data from the Pharmaceutical Industry, Business Trends, Vol. 8, No. 1, Pages 45-55, Double blind peer review.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-080b5ae\" data-block-id=\"080b5ae\"><style>.stk-080b5ae hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top is-image-fill\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-cottonbro-6116867_K-683x1024.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-cottonbro-6116867_K-683x1024.jpg\" alt=\"\" class=\"wp-image-904 size-full\" srcset=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-cottonbro-6116867_K-683x1024.jpg 683w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-cottonbro-6116867_K-200x300.jpg 200w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-cottonbro-6116867_K-768x1152.jpg 768w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-cottonbro-6116867_K-1024x1536.jpg 1024w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-cottonbro-6116867_K-1365x2048.jpg 1365w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-cottonbro-6116867_K-scaled.jpg 1706w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\"><strong>Stros, Michael<\/strong>; \u0158\u00edha, David (2018): The Significance of Thin Slice Judgments and Non-verbal Impressions in Personal Sales (A Preliminary Study). In: The 18th International Joint Conference, Central and Eastern Europe in the Changing Business Environment, Bratislava and Prague, May 25, Pages 431-437, ISBN 978-80-245-2265-4, Double blind peer review.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-913eb69\" data-block-id=\"913eb69\"><style>.stk-913eb69 hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top is-image-fill\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/shopping-g5ebc2174f_1280-1024x682.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/shopping-g5ebc2174f_1280-1024x682.jpg\" alt=\"\" class=\"wp-image-913 size-full\" srcset=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/shopping-g5ebc2174f_1280-1024x682.jpg 1024w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/shopping-g5ebc2174f_1280-300x200.jpg 300w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/shopping-g5ebc2174f_1280-768x512.jpg 768w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/shopping-g5ebc2174f_1280.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\">M\u00f6slein-Tr\u00f6ppner, Bodo; <strong>Stros, Michael<\/strong> (2018): Konsumverhalten der Kunden aus der Schweiz in grenznahen deutschen St\u00e4dten \u2013 Empirische Analyse des Marktplatzes Konstanz. Schriftenreihe der Fakult\u00e4t f\u00fcr Wirtschaft der dualen Hochschule Baden-W\u00fcrttemberg, Ravensburg, ISBN 978-3-945218-06-8.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-ab85eeb\" data-block-id=\"ab85eeb\"><style>.stk-ab85eeb hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top is-image-fill\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-anna-shvets-3683088_K-683x1024.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-anna-shvets-3683088_K-683x1024.jpg\" alt=\"\" class=\"wp-image-917 size-full\" srcset=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-anna-shvets-3683088_K-683x1024.jpg 683w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-anna-shvets-3683088_K-200x300.jpg 200w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-anna-shvets-3683088_K-768x1152.jpg 768w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-anna-shvets-3683088_K-1024x1536.jpg 1024w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-anna-shvets-3683088_K-1365x2048.jpg 1365w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-anna-shvets-3683088_K-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\"><strong>Stros, Michael<\/strong> (2018): Erfolgsfaktor Marketing-Strategie \u2013 Wie Pharma-Firmen wettbewerbsf\u00e4hig bleiben. MQ Management und Qualit\u00e4t, Flawil, 05, Mai, Seiten 22-24.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-9aacdfe\" data-block-id=\"9aacdfe\"><style>.stk-9aacdfe hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top is-image-fill\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-anna-shvets-3786157_K-683x1024.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-anna-shvets-3786157_K-683x1024.jpg\" alt=\"\" class=\"wp-image-918 size-full\" srcset=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-anna-shvets-3786157_K-683x1024.jpg 683w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-anna-shvets-3786157_K-200x300.jpg 200w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-anna-shvets-3786157_K-768x1152.jpg 768w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-anna-shvets-3786157_K-1024x1536.jpg 1024w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-anna-shvets-3786157_K-1365x2048.jpg 1365w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-anna-shvets-3786157_K-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\"><strong>Stros, Michael;<\/strong> Lee, Nick and \u0158\u00edha, David (2017): Sales Process in State Controlled Prescription-Pharmaceuticals Markets. In: The 11th International Days of Statistics and Economics, Conference Proceedings, Prague, September 14-16, Pages 1556-1566, ISBN 978-80-87990-12-4, Double blind peer review.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-7d618b6\" data-block-id=\"7d618b6\"><style>.stk-7d618b6 hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top is-image-fill\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-cottonbro-6127091_K-683x1024.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-cottonbro-6127091_K-683x1024.jpg\" alt=\"\" class=\"wp-image-925 size-full\" srcset=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-cottonbro-6127091_K-683x1024.jpg 683w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-cottonbro-6127091_K-200x300.jpg 200w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-cottonbro-6127091_K-768x1152.jpg 768w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-cottonbro-6127091_K-1024x1536.jpg 1024w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-cottonbro-6127091_K-1365x2048.jpg 1365w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-cottonbro-6127091_K-scaled.jpg 1706w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\">\u0158\u00edha, David; <strong>Stros, Michael;<\/strong> Heinze, Timothy and \u0158\u00edhov\u00e1, Elena (2017): Personal Interaction Factors in Sales Process. In: The 11th International Days of Statistics and Economics, Conference Proceedings, Prague, September 14-16, Pages 1354-1361, ISBN 978-80-87990-12-4, Double blind peer review.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-e5a596f\" data-block-id=\"e5a596f\"><style>.stk-e5a596f hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top is-image-fill\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-pixabay-139398_K-1024x683.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-pixabay-139398_K-1024x683.jpg\" alt=\"\" class=\"wp-image-924 size-full\" srcset=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-pixabay-139398_K-1024x683.jpg 1024w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-pixabay-139398_K-300x200.jpg 300w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-pixabay-139398_K-768x512.jpg 768w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-pixabay-139398_K-1536x1024.jpg 1536w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-pixabay-139398_K-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\"><strong>Stros, Michael; <\/strong>Lee, Nick and \u0158\u00edha, David (2017): A Model of Prescription-Pharmaceuticals Sales Process, Business Trends, Vol. 5, No. 2, Pages 50-62, Double blind peer review.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-52336e9\" data-block-id=\"52336e9\"><style>.stk-52336e9 hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top is-image-fill\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-pixabay-63294_K-1024x768.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-pixabay-63294_K-1024x768.jpg\" alt=\"\" class=\"wp-image-928 size-full\" srcset=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-pixabay-63294_K-1024x768.jpg 1024w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-pixabay-63294_K-300x225.jpg 300w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-pixabay-63294_K-768x576.jpg 768w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-pixabay-63294_K-1536x1152.jpg 1536w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/pexels-pixabay-63294_K-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\"><strong>Stros, Michael; <\/strong>Heinze, Timothy and \u0158\u00edha, David (2017): Relevance of Personal Interaction Factors between Customers and Sales Representatives in the Automotive Business, Journal of Applied Marketing Theory, Vol. 7, No. 1, Pages 33-55, April, Double blind peer review.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-27d58b5\" data-block-id=\"27d58b5\"><style>.stk-27d58b5 hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top is-image-fill\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/car-gcd8e77de9_1920-1024x718.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"718\" src=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/car-gcd8e77de9_1920-1024x718.jpg\" alt=\"\" class=\"wp-image-929 size-full\" srcset=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/car-gcd8e77de9_1920-1024x718.jpg 1024w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/car-gcd8e77de9_1920-300x210.jpg 300w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/car-gcd8e77de9_1920-768x538.jpg 768w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/car-gcd8e77de9_1920-1536x1077.jpg 1536w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/car-gcd8e77de9_1920.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\">\u0158\u00edha, David; Heinze, Timothy and <strong>Stros, Michael <\/strong>(2017): Intercultural Variations in Personal Sales Factors in the Czech and U.S. Automotive Markets: Practical Implications for Marketing, Central European Business Review, Vol. 6, No. 1, Pages 26-47, March, Double blind peer review.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-3c7026b\" data-block-id=\"3c7026b\"><style>.stk-3c7026b hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top is-image-fill\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/jay-clark-l7kduMm3DjY-unsplash_K-683x1024.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/jay-clark-l7kduMm3DjY-unsplash_K-683x1024.jpg\" alt=\"\" class=\"wp-image-933 size-full\" srcset=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/jay-clark-l7kduMm3DjY-unsplash_K-683x1024.jpg 683w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/jay-clark-l7kduMm3DjY-unsplash_K-200x300.jpg 200w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/jay-clark-l7kduMm3DjY-unsplash_K-768x1152.jpg 768w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/jay-clark-l7kduMm3DjY-unsplash_K-1024x1536.jpg 1024w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/jay-clark-l7kduMm3DjY-unsplash_K-1365x2048.jpg 1365w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/jay-clark-l7kduMm3DjY-unsplash_K-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\"><strong>Stros, Michael;<\/strong> \u0158\u00edha, David und Heinze, Timothy (2015): Verkauft wird in 30 Sekunden. Organisator, Flawil, 6\/15, 05, Juni, Seiten 36-37.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-627ad35\" data-block-id=\"627ad35\"><style>.stk-627ad35 hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top is-image-fill\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/blake-wisz-q3o_8MteFM0-unsplash_K-1024x683.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/blake-wisz-q3o_8MteFM0-unsplash_K-1024x683.jpg\" alt=\"\" class=\"wp-image-937 size-full\" srcset=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/blake-wisz-q3o_8MteFM0-unsplash_K-1024x683.jpg 1024w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/blake-wisz-q3o_8MteFM0-unsplash_K-300x200.jpg 300w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/blake-wisz-q3o_8MteFM0-unsplash_K-768x512.jpg 768w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/blake-wisz-q3o_8MteFM0-unsplash_K-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\">\u0158\u00edha, David; <strong>Stros, Michael <\/strong>and Heinze, Timothy (2015): Osobn\u00ed prodej a relevance faktor\u016f p\u0159i osobn\u00ed interakci mezi z\u00e1kazn\u00edkem a obchodn\u00edm z\u00e1stupcem. \u010cesk\u00e1 marketingov\u00e1 spole\u010dnost, Praha, XXV, \u010d. 1, ISSN 1211-5622.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-7942ed8\" data-block-id=\"7942ed8\"><style>.stk-7942ed8 hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top is-image-fill\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/markus-spiske-5UJbKYUjFCk-unsplash_K-1024x683.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/markus-spiske-5UJbKYUjFCk-unsplash_K-1024x683.jpg\" alt=\"\" class=\"wp-image-935 size-full\" srcset=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/markus-spiske-5UJbKYUjFCk-unsplash_K-1024x683.jpg 1024w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/markus-spiske-5UJbKYUjFCk-unsplash_K-300x200.jpg 300w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/markus-spiske-5UJbKYUjFCk-unsplash_K-768x512.jpg 768w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/markus-spiske-5UJbKYUjFCk-unsplash_K-1536x1024.jpg 1536w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/markus-spiske-5UJbKYUjFCk-unsplash_K-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\"><strong>Stros, Michael;<\/strong> M\u00f6slein-Tr\u00f6ppner, Bodo (2014): Theorie der d\u00fcnnen Scheibchen im pers\u00f6nlichen Verkauf &#8211; ein Videoexperiment. Schriftenreihe der Fakult\u00e4t f\u00fcr Wirtschaft der dualen Hochschule Baden-W\u00fcrttemberg, Ravensburg, ISBN 978-3-945218-03-7.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-c81312f\" data-block-id=\"c81312f\"><style>.stk-c81312f hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top is-image-fill has-palette-color-4-color has-text-color\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/diggity-marketing-s8HyIEe7lF0-unsplash_K-1024x682.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/diggity-marketing-s8HyIEe7lF0-unsplash_K-1024x682.jpg\" alt=\"\" class=\"wp-image-938 size-full\" srcset=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/diggity-marketing-s8HyIEe7lF0-unsplash_K-1024x682.jpg 1024w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/diggity-marketing-s8HyIEe7lF0-unsplash_K-300x200.jpg 300w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/diggity-marketing-s8HyIEe7lF0-unsplash_K-768x512.jpg 768w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/diggity-marketing-s8HyIEe7lF0-unsplash_K-1536x1023.jpg 1536w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/diggity-marketing-s8HyIEe7lF0-unsplash_K-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-medium-font-size\"><strong>Stros, Michael;<\/strong> Lee, Nick (2014): Marketing dimensions in the prescription pharmaceutical industry: a systematic literature review. Journal of Strategic Marketing, July, Pages 1-19, Double blind peer review.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-255b426\" data-block-id=\"255b426\"><style>.stk-255b426 hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"333\" height=\"499\" src=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/41HLept38ES._SX331_BO1204203200_.jpg\" alt=\"\" class=\"wp-image-921 size-full\" srcset=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/41HLept38ES._SX331_BO1204203200_.jpg 333w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/41HLept38ES._SX331_BO1204203200_-200x300.jpg 200w\" sizes=\"auto, (max-width: 333px) 100vw, 333px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\"><strong>Stros, Michael<\/strong> (2014): How to approach Doctors? The Influence of Marketing Factors and Substance Characteristics on Pharmaceutical Sales, Reprint of Ph.D. Thesis, 2013, LAP Lambert Academic Publishing, ISBN 978-3-659-61998-4.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-ac8605b\" data-block-id=\"ac8605b\"><style>.stk-ac8605b hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top is-image-fill\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/handshake-g27a81a8cd_1280-1024x767.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"767\" src=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/handshake-g27a81a8cd_1280-1024x767.jpg\" alt=\"\" class=\"wp-image-939 size-full\" srcset=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/handshake-g27a81a8cd_1280-1024x767.jpg 1024w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/handshake-g27a81a8cd_1280-300x225.jpg 300w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/handshake-g27a81a8cd_1280-768x575.jpg 768w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/handshake-g27a81a8cd_1280.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\">Hari, J\u00fcrg; <strong>Stros, Michael;<\/strong> Petkovic, M. and Meili, C. (2010): What counts in personal selling: corporate image, corporate function or corporate representative? Two experiments on first impressions. In: Academy of Marketing, conference proceedings, Coventry, Double blind peer review.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-fad3583\" data-block-id=\"fad3583\"><style>.stk-fad3583 hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top is-image-fill\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/freestocks-nss2eRzQwgw-unsplash_K-1024x683.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/freestocks-nss2eRzQwgw-unsplash_K-1024x683.jpg\" alt=\"\" class=\"wp-image-932 size-full\" srcset=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/freestocks-nss2eRzQwgw-unsplash_K-1024x683.jpg 1024w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/freestocks-nss2eRzQwgw-unsplash_K-300x200.jpg 300w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/freestocks-nss2eRzQwgw-unsplash_K-768x512.jpg 768w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/freestocks-nss2eRzQwgw-unsplash_K-1536x1024.jpg 1536w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/freestocks-nss2eRzQwgw-unsplash_K-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\"><strong>Stros, Michael;<\/strong> Hari, J\u00fcrg and Marriott, John (2009): The Relevance of Marketing Instruments in the Swiss Prescription Drugs Market: Two Empirical Qualitative Studies. International Journal of Pharmaceutical and Healthcare Marketing, Vol. 4, No. 2, Pages 323-346, Double blind peer review.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-40a6765\" data-block-id=\"40a6765\"><style>.stk-40a6765 hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\"><strong>Stros, Michael;<\/strong> Marriott, John and Hari, J\u00fcrg (2009): A Conceptual Model of an Analysis- and Training Instrument for Sales. In: Academy of Marketing, conference proceedings, Leeds, Double blind peer review.<\/p>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-e88e6a9\" data-block-id=\"e88e6a9\"><style>.stk-e88e6a9 hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\"><strong>Stros, Michael<\/strong> (2009): Evaluation of Methods for an Accelerated Market Introduction of Pharmaceutical Products. In: The Academy of Marketing Science, First Biennial Doctoral Consortium, Oslo, Norway.<\/p>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-d15da1f\" data-block-id=\"d15da1f\"><style>.stk-d15da1f hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"719\" height=\"1024\" src=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/media_8840748-719x1024.jpeg\" alt=\"\" class=\"wp-image-941 size-full\" srcset=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/media_8840748-719x1024.jpeg 719w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/media_8840748-211x300.jpeg 211w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/media_8840748-768x1094.jpeg 768w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/media_8840748.jpeg 827w\" sizes=\"auto, (max-width: 719px) 100vw, 719px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\">Hari, J\u00fcrg; <strong>Stros, Michael<\/strong> (2008): The 30-Second-Sale: Snap impressions of a retail sales person influence consumers\u2019 decision making. In: Anspruchsgruppenorientierte Kommunikation: Neue Ans\u00e4tze zu Kunden- Mitarbeiter- und Unternehmenskommunikation. Herausgegeben von Florian Siems, Manfred Brandst\u00e4tter, Herbert G\u00f6lzner, Springer, Wiesbaden, ISBN: 978-3-531-16166-2, Double blind peer review.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-296dbe8\" data-block-id=\"296dbe8\"><style>.stk-296dbe8 hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\"><strong>Stros, Michael;<\/strong> Marriott, John and Hari, J\u00fcrg (2008): Mixed Evidence of an Early Market Entry in the Pharmaceutical Business Market. In: Academy of Marketing, Conference Proceedings, Aberdeen, Double blind peer review.<\/p>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-492d4c4\" data-block-id=\"492d4c4\"><style>.stk-492d4c4 hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\"><strong>Stros, Michael;<\/strong> Hari, J\u00fcrg (2008): Power of the subconscious in decision making in personal selling \u2013 Presentation \u2013 In: Academy of Marketing Conference, Aberdeen.<\/p>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-fbd4058\" data-block-id=\"fbd4058\"><style>.stk-fbd4058 hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\"><strong>Stros, Michael<\/strong> (2008): Fr\u00fcher Markteintritt, ein zentraler Erfolgsfaktor? &#8211; Pr\u00e4sentation &#8211; In: Suisse-EMEX, Die Schweizer Marketing-Messe, Z\u00fcrich.<\/p>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-5a7b020\" data-block-id=\"5a7b020\"><style>.stk-5a7b020 hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\">Hari, J\u00fcrg; <strong>Stros, Michael<\/strong> (2007): The 30-Second-Sale: Snap impressions of a retail sales person influence consumers decision making &#8211; Presentation &#8211; In: EUKO Konferenz, Salzburg.<\/p>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-2dc01a0\" data-block-id=\"2dc01a0\"><style>.stk-2dc01a0 hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"337\" height=\"499\" src=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/41jPcSyqELS._SX335_BO1204203200_.jpg\" alt=\"\" class=\"wp-image-919 size-full\" srcset=\"https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/41jPcSyqELS._SX335_BO1204203200_.jpg 337w, https:\/\/michaelstros.ch\/wp-content\/uploads\/2022\/02\/41jPcSyqELS._SX335_BO1204203200_-203x300.jpg 203w\" sizes=\"auto, (max-width: 337px) 100vw, 337px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\"><strong>Stros, Michael;<\/strong> Hari, J\u00fcrg (2005): Fokus Wachstumsunternehmen: Analyse, Bewertung, Portfoliomanagement von Beteiligungen in Pharma, Biotech und Medtech, Versus, Z\u00fcrich, 285 Seiten, ISBN\/ISSN 3-03909-034-8.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-c9c7439\" data-block-id=\"c9c7439\"><style>.stk-c9c7439 hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\"><strong>Stros, Michael;<\/strong> Hari, J\u00fcrg (2005): Was sind &#8222;Biotechs&#8220; wert? STOCKS, Z\u00fcrich, Nr. 13, Seiten 76-77.<\/p>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-2bb7835\" data-block-id=\"2bb7835\"><style>.stk-2bb7835 hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<p class=\"has-palette-color-4-color has-text-color has-medium-font-size\"><strong>Stros, Michael;<\/strong> Schn\u00fcriger, Walter und Hari, J\u00fcrg (2002): Klare Sicht auf Biotechnologie. Die STOCKS Methode zur Bewertung von Biotech Unternehmen, io new management, Z\u00fcrich, Nr. 4, Seiten 42-47.<\/p>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-502f16c\" data-block-id=\"502f16c\"><style>.stk-502f16c hr.stk-block-divider__hr{background:var(--paletteColor1,#e65616) !important}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Die bisherigen Forschungst\u00e4tigkeiten umfassen die aufgef\u00fchrten haupts\u00e4chlich auf Marketing bezogenen Themenfelder. 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